iOS 18 could bring generative AI to your iPhone in the most Apple way possible

It’s no secret that Apple is biding its time in the AI space, and the latest data surrounding iOS 18 suggests that the company’s upcoming generative AI features may differ from those already available on Samsung and Google Pixel devices, including in one key respect.

According to Bloomberg’s resident Apple expert Mark Gurman (via MacRumors), Apple’s generative AI capabilities will be backed by its own large language model (LLM), which runs entirely on the device rather than through the cloud. This approach will prioritize speed and privacy since LLM doesn’t require an Internet connection to run on the device, although as a result Apple’s AI tools may be slightly less powerful than those available from cloud-based competitors (like Galaxy AI).

To counter that last point, Gurman hints that Apple could “fill in the gaps” by licensing technology from Google and other AI service providers. A tipster previously reported that Apple was in “active discussions” with Google about licensing Google Gemini for certain iOS 18 features, so an Apple LLM with Google’s assistance is looking increasingly likely, despite our initial skepticism.

As stated above, on-device processing provides faster response times and superior privacy compared to cloud-based solutions, in keeping with Apple’s traditional commitment to style, simplicity and security. Indeed, according to Gurman, this is how Apple will market its artificial intelligence features—as reliable, user-friendly tools that improve users’ daily lives, rather than as all-powerful creative tools.

Improved Siri


iOS 18 could bring generative AI to your iPhone in the most Apple way possible

There’s no word yet on what exactly Apple’s AI features will be, but features like Siri, Messages, Apple Music, and Pages are expected to receive significant AI-powered improvements in iOS 18, with the former reportedly matching ChatGPT style. makeup.

Rumors suggest that Siri in particular will also use generative artificial intelligence to understand not only your voice requests, but also the context behind them, which would presumably make the once-groundbreaking voice assistant a much more useful feature on top iPhones. iPad and MacBook. , as well as, hopefully, Apple’s long-awaited touchscreen HomePod.

Either way, Apple’s AI feature set is reportedly gearing up for a grand reveal at WWDC 2024, so we won’t have to wait long before we find out how the iPhone 16, iPhone 16 Pro Max and other iOS 18-compatible devices will challenge the best At the moment, phones on the market are in the field of artificial intelligence.


ЭТО РАЗРЫВ! Главные фишки iOS 18 и анонс презентации WWDC24! Что готовит Apple?

Apple сделала официальный анонс WWDC24 на которой покажет iOS 18! ✓TechnoDeus – Лучший магазин гаджетов Apple ...

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